Shanghai's Skyline Transformed: Vivo X Series' Urban AR Spectacle

Output's Outdoor Campaign Merges Digital Art with Cityscape

Output's latest venture in public installations is a testament to the seamless integration of art and technology. The Vivo X Series campaign takes inspiration from the bustling urbanity of Shanghai, using the city's iconic Bund as a backdrop for an augmented reality (AR) experience that pushes the boundaries of digital innovation. The installation is not just a visual treat but a symbol of the mobile phone's prowess, mirroring its design ethos of sophistication and performance.

The uniqueness of this installation lies in its ability to blur the lines between reality and virtuality. It stands as a surreal visual feast, captivating mobile phone enthusiasts and urban professionals alike. By creating a superrealistic AR experience, Output has crafted an interactive spectacle that leaves a lasting impression, encouraging engagement and fostering a deeper connection with the brand.

Realization of this project demanded meticulous attention to detail and robust engineering. The installation comprises high-definition LED screens and custom materials, ensuring durability and visual fidelity. The giant replica phones, towering at 8 meters high and 12 meters long, are a technical marvel, designed to withstand the elements while providing an immersive viewing experience.

The design intricacies of the Vivo X Series are replicated with precision, from the edge curves to the hinge area, ensuring that the installation is a true-to-life representation of the actual devices. This attention to detail extends to the color schemes and textures, tailored to appeal to the aesthetic preferences of different demographics, thereby enhancing the product's allure.

Interactivity is at the heart of the installation. Radar tracking and body capture technologies enable real-time engagement, transforming the way people interact with advertising. This human-screen interaction not only entertains but also gathers valuable data on foot traffic and user behavior, offering insights into the effectiveness of the campaign.

On display from April 9 to May 4, 2023, the Vivo X Series installation is a temporary yet impactful addition to Shanghai's North Bund. It represents a confluence of artistic aesthetics and futuristic technological vibes, creating a dynamic and fun urban landscape that resonates with the city's vibrant spirit.

Output's dedication to research and customization has overcome significant creative and technical challenges, resulting in an installation that is not only one of the largest of its kind but also a Silver Awardee in the A' Advertising, Marketing and Communication Design Award in 2024. This accolade underscores the project's excellence and innovation, cementing its status as a landmark achievement in the fusion of design, technology, and public engagement.